Aidem Digital used the programme to think more strategically about partnerships, client development and business growth.
Aidem Digital is a CIC with a social mission to equip individuals with enhanced digital skills, especially in the areas of media and journalism. Offering film and video, web design, development and social media expertise the business has a wide client base. The business owner, Indi Deol, has been shortlisted in Ernst & Young's Midlands Entrepreneur Of The Year Awards 2015, with the Company having previously been recognised as a leading social enterprise in this year's RBS SE100 annual snapshot of 2014. The business, established in 2010, is based in St Philips Place, Birmingham along with a bank of freelancers and volunteers, providing the services.
The business was made aware of the services offered by the project via LinkedIn. Having had previous good experience support, this project looked like a logical progression.
The owner met the Business Engagement Manager on a regular basis with the main points discussed focussing on developing the businesses client base potentially via collaborative working.
World-leading ideas and innovation, founded on engaged scholarship, from research to application.