Flawless Fitness gained a clearer strategic approach, SMART goals and MVP plans, and better tools to assess risks and set realistic ambitions.
The business was established in mid-2014 by two co-owners, originally as primarily a gym clothing brand, with some online advice on training. The business direction soon changed to concentrate on the latter area, offering tailored nutritional and exercise plans, and online sessions with trainers.
The owners attended an event sponsored by Aston, which included a pitch about the support available through The TRANSFORMATION Project. The business was attracted by the offer of receiving expert advice from people with substantial management experience – albeit in larger organisations, which they thought would also be helpful at their own end of the scale.
Flawless Fitness had one-on-one discussions with the Business Engagement Manager and other TRANSFORMATION Project advisers, which they found useful and which provided insight and new ideas.
The Receptivity for Change toolset was completed and assisted the business to think more and review possible ways it could develop, and identify potential pitfalls. They found the four-stage process fluid and catered to their needs. Within the project the business was supported to utilise a number of models and business tools to examine how they might develop and defend their market position.
World-leading ideas and innovation, founded on engaged scholarship, from research to application.
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