Kimberly-Jane Design gained confidence, clearer goals and culture focus, and became less risk-averse with better pricing and strategy.
Kimberly-Jane Design Ltd. is a web design agency established in 2010 specialising in websites, graphic design and brand consultancy. The business provides expertise to businesses ranging from start-ups to more established enterprises. The business is based in the jewellery Quarter in Birmingham and is operated by the owner Kimberley-Jane Leary along with a member of staff. The business has also provided opportunities to interns on a number of occasions.
The business owner is positive about business support and learning about new ways of looking at the business, but has found it difficult to source suitable support in the past for her sector. As a result the business had been searching for suitable support before she received an email from UKTI promoting The TRANSFORMATION Project.
The business owner found having a sounding board to 'bounce ideas off and gain an external perspective' on the business useful. The bespoke discussions with the Business Engagement Manager were found to be very useful, especially giving her business modelling tools, which help make the advice easier to apply. In particular, these sessions boosted her confidence to take risks 'because the business is small, I'll always be a variable'.
The seminars organised by the programme also proved useful, and she particularly found the networking opportunities with (and the chance to benchmark themselves against) other like-minded business owners to be of particular benefit.
The business owner found the flexible model of support fitted her and her business.
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